I was busy checking out another forum on invisionfree, and noticed something different with one of the Ads. It said, "Ads by Yahoo!" Yeah, a Yahoo! Ad, not a Google one. So, I decided to get more info on this.
Here's what I found:
http://apt.yahoo.com/index.phpWhat is APT from Yahoo!?
APT from Yahoo! is Yahoo!'s new advertising platform.
Digital advertising is a lot more complicated than it used to be. The market is disconnected and siloed, we all spend too much time on inefficient processes, and the legacy systems we are using are simply not able to accomplish what we need to accomplish.
APT from Yahoo! is a a single platform for the disconnected digital ad market of today.
Unlike legacy platforms, APT from Yahoo! is built from the ground up, empowering all of us - publishers, advertisers, agencies, ad networks, partners and developers - to drive the right business results. It’s also built on an open marketplace, enabling connections to others, flexible cross-selling, and pricing transparency.
APT from Yahoo! makes things simple.
APT from Yahoo! lets you consolidate digital advertising on a single platform, for many functions. With simplified workflows, and all participants connecting through one interface, APT from Yahoo! solves for many of the broken digital advertising processes of today.
APT from Yahoo! lets you manage multiple aspects of your business together, on one platformófrom guaranteed and non-guaranteed ad serving to the seamless integration of audience insights.
APT from Yahoo! automates functions that are reasonable to automateólike managing non-guaranteed inventoryóso you can concentrate on the things that demand your expertise.
APT from Yahoo! is open.
Unlike legacy platforms, APT from Yahoo! will connect all market players, helping to forge direct relationships, while opening up access to insight rich audiences and demand.
It fosters innovations like cross-selling, providing access to more audiences across the platform.
APT from Yahoo! is flexible.
APT from Yahoo! lets you decide how much of the platform, is right for you.
Tap into APT from Yahoo! based on your needs – many parts of your business, or just a few.
APT from Yahoo! keeps you in control of your business, allowing you to choose your partners, and determine what kind of content makes sense for your brand and users.
APT from Yahoo! drives results.
APT from Yahoo! helps you drive the results that matter to you. Whether you’re looking to drive yield, find more audiences, deliver greater relevance, or improve ROI…APT from Yahoo! can help.
APT from Yahoo! is a simpler way of doing business with others and driving business for yourself.
Right now, it's only in the Beta and being tested by their supporters, but when it's ready, it'll be open to everyone.
It's meant to be a bigger potential to small web businesses then Google can provide.
At least, that's the image I'm getting with it.
