Is that supposed to be good?
Not sure, but since it does have slightly more pre-orders than The Lion Guard: Return of the Roar at Walmart, which caught me by surprise, as well as having more sales so far than several new Barbie, Thomas, Lego, and Scooby Doo TV shows/movies on preorder, so it looks like at least it's holding its own in relation to other longtime franchises, and being on the second page out of thirteen seems pretty good.
Of course, it is a Walmart exclusive now while most of the others aren't, but also keep in mind that a lot of parents who'll ultimately buy this for their kids probably have no idea that this movie is coming out, and maybe many parents might buy it as an impulse buy when going out to Walmart. Based off what worked with Great Day of the Flyers, I imagine that Walmart will have the exclusive rights to the movie for a few months (which probably gave Universal some profit right there) before the other retailers can start selling it. It still is not even on the Amazon's coming soon section, nor on Target, Best Buy, etc. website, which my guess is it's probably part of the deal they made with Walmart.
Plus, again, there are still quite a few people who have no idea this movie is even coming out, and many are just finding out, as seen from some fairly recent comments on the Facebook and YouTube page:
"Omg is this still going on! what have I missed!!"
"There's going to be a new movie?"
"I didn't think they would make another Land Before Time movie. I can't wait to see it!"
"YES! OH MY GOODNESS YES! MY CHILDHOOD IS BACK!"
And for one really encouraging sign, look how much traffic the LBT 14 trailer on Reba's Facebook page has, along with lots of Reba fans eager to share it with their children/grandchildren in the comments. So there might be a bunch of new buyers there.
. If each like on Reba's video buys LBT 14, that's probably almost $200,000 right there.
https://www.facebook.com/Reba/videos/vb.149...?type=2&theater