No, he said that films about the visual experience and can just be eye candy. He also said if he was worried about story, he'd a read a book. I find that offensive as a budding writer, myself. Oh, and films with bad writing and acting do do well. Just look at both of the Avatar movies.
Also, 3D is not a big leap in the visual experience. They're moving cardboard cut-outs in front of a background. Nothing more. No 3D film has ever increased my enjoyment of a film. And if any of you would bother to read my post, 3D GRAPHICS FUCKING MY FUCKING EYES! I refuse to ever see any film in 3D. Its pointless, useless, and it hurts. My. Eyes. A film should stand on its own with a useless gimmick. And if a part of your audience is swinting, looking away, and trying to deal with actual pain while trying to watch your over-priced movie, then its especially uselesss and that person isn't getting much out of, is he/she? The only good advancements in film and the ones that everyone can enjoy, like further perfecting CGI and the like.