A Theory on LBT13And Why It Wasn't What WE WantedLately, I've been feeling I haven't watched enough animated films to have a good enough picture to be well-well versed in it. Besides, they're fun to watch! Anyway... to start off, I've been making my own list of films and direct-to-videos/dvds listed on Wikipedia from USA and the UK. Here is what I found...
I found something very startling. I had noticed in my preteens that the movies coming out in the early-to-mid 2000's were beginning to be a lot based on cartoons, TV shows, and previous theatrical movies. Going through the list, a lot of direct-to-videos were dead on. But there was a ton more than before. I mean, a TON. I've been writing every one of them down on my list, and I noticed many based on Nickelodeon, Cartoon Network, Disney theatricals, and the like. The industry finally picked up and companies from all over the world produced loads of animated movies (though not theatrically released) in the hopes of money and company social status. While some are good, many are mundane. A lot of them that I saw, just by the titles, were meant for young (young) kids-- Things like Clifford, Fairly OddParents, Bratz, Carebears, Scooby-Doo! and a host of other serial names.
Now, many of these were not only from rich companies like Nickelodeon, but also not as polished. The Land Before Time series, however, is credited for being well animated, voiced and artisticly designed (to each his own you can choose which ones you agree with). The early 2000s were not so bad off as you might think for animated films. But it was the start, and many companies followed suit. As you can see, The Land Before Time XIII was released in 2007 correct? I'm currently working on that year and it is just as cartoon-spinoff-filled as some of the previous years.
Bottom Line for the TLDR: I think LBT 13 was too kid-friendly, wacky, and less polished because Universal perhaps realized all the commotion Nickelodeon and the like were making with their many Direct-to-DVDs for low amounts of money and short amount of time. I'm REALLY thinking that they decided to follow suit and that's how LBT 13, I believe, came to be. Universal has always been rich, so it certainly wasn't a matter of not having the funds. You can also see over years from 2000 (or so) on how the later LBTs were adapting to the 'supposed' youth around them. While this worked and was great in the beginning, not everything stays the same, and apparently, the youth grew too attention-deficient and that's what led from the great Land Before Time 10, to the still great LBT XI, the good LBT XII, and the iffy LBT XIII.
In my opinion
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So, in all honesty, if I were you, I wouldn't think that Universal was intending to make the latest sequels less serious and profound than the previous. I think it was just a decision to adapt that didn't work out as much as they had hoped. I mean, if you think about it... The Land Before Time sequels series has gone through TWO decades! Our youth has passed its time and companies of today are focusing on today's youth. That's why LBT 13 wasn't what WE wanted.
All it takes is just LOOKING at the names of animated films over the years and you should reach the same conclusion.
Judging by the state of Direct-to-DVDs now, I think it's best to focus on theatricals for now.