You know, there is one last reason Hasbro is going the direction they are. It's a fact backed up by history. (So do the research if you don't believe me.) It's the fact that whenever something controversial comes up, there's a guaranteed increase in sales.
I mean, just look over the numbers of the episode of Twilight becoming an Alicorn. That was the most viewed episode, period.
Just check out anything controversial, and you'll see how well it sells.
With how controversial Equestria Girls is, it'll definitely sell. Possibly even beat all movies playing at the time in sales.
If this does sell as well as I'm expecting, you just can't deny the power of controversy.
