It is probably moreso the public over-reacting but the media has to be accountable for a certain amount. Granted, on the first hearing of anything that can be relative, people do tend to go nuts. Fuel crisis - people charge to the petrol pumps with 3 cars and extra barrels/can, recession/saving rates fall/banks in debt - people withdrawl every penny they've got and stuff it under their matress. Now this swine flu is another example of the OTT reaction most are displaying. Maybe the media isn't to blame directly (it's keeping us informed after all) but it does just seem to fan the flames of fear once news gets out.